Case Studies :: Sustrans - Change Your World
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| Client: |
Sustrans |
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| Website: |
http://www.changeyourworld.org.uk |
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| Brief: |
Sustrans, the sustainable transport charity, works on practical projects to encourage people to walk, cycle and use public transport for health, safety and environmental reasons. The aim was to encourage existing supporters to tell their friends and family about Sustrans to increase awareness. |
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| Solution: |
A joint project with Bray Leino, a Bristol based PR agency we created a microsite from which existing supporters could send e-postcards to their friends, enter a competition to win a new bike, provide in-depth information to would-be supporters and allow people to join online. |
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