For managers who want to be able to access up to date and detailed client information at their fingertips Spirit combines both quality design services with a state of the art content management system to allow you to do this.

We understand that to achieve the maximum long term value from client relationships a CRM system aids in managing and maintaining that relationship in a consistent and efficient way. The customer is happy and more likely to continue using your services.

The Spirit CRM tool includes a customer data warehouse containing every fax, letter, email and telephone conversation had with a client. By keeping track of this data you are in effect building up a profile of that client for the future.

With this data managers can start to make analysis by categorising customers by product, date of last communication, budgets and the type of enquiries. This data can be used to analyse which customers may be interested in new products or services on offer. This is important in targeting customers in the future for mail-shots, and marketing campaigns.

Here are a few examples of how a CRM Solutions can work for you:

Sales

• Provision of data to increase revenue and profits more predictably by targeting the right people at the right time.
• Direct access to data critical to the time of making a sale
• Companies will respond more quickly to opportunities.
• Multi-channel sales strategy – the whole team will be able to analyse sales data to create effective sales strategies.
• Combination of sales ‘best practices’ and CRM creates a team based/ knowledge sharing environment.
• Can be synchronised with mobile phone technology or other handheld devices i.e. PDAs

Marketing

• Building on customer information to successfully acquire, retain, and grow customer relationships.
• Loyalty programmes help to retain customers and inform them of new products or services based on their purchasing history.
• Better understanding of customers.
• On-going measurement and analysis of customer data through continuous feedback to build up an ever changing customer profile.

Call Centre and Service

• Telephone exchanges, field sales or via the Internet.
• Keeps down the cost of ownership and increase productivity
• Helps staff get to know their customers and build up relationships based on their history, including previous enquiries, purchases and promotional opportunities.

Customer Order Management

• Managing product and catalogues, pricing, quotes and orders across one platform.
• Ensures accuracy on orders - valid and complete before despatch.
• Create dynamic catalogues for the web
• Automate pricing to avoid mistakes
• Ideal to run alongside sales and marketing strategies

Partner Relationship Management

• Enable partners to work together, share information more effectively in order to increase revenue and cut down on costs.
• Provide clients with consistency, both client management and partner branding which is reassuring
• Increase partner communication
• Increase partner loyalty
• A powerful tool for categorising clients in terms of who generates the most revenue.
• Able to group clients for marketing and promotional campaigns
• Each manager can access the programme in order to gain knowledge on last contact, who is working on the project and the progress of a particular job.
• Facilitate real-time sales transactions on the web which could be useful in synchronising with mobile phones and other handheld devices such as PDAs.